/case-studies/sehatkart
Building a pharmacy aggregator from zero, and the growth strategy behind it.
SehatKart is a medicine delivery platform I designed, built, and am actively growing as founder. This is the real story, the technical build, the positioning, and the AEO strategy, with actual numbers.
The build
SehatKart started as a medicine delivery idea for Sadiqabad with a pharmacy aggregator model to assist people from smaller cities. I made every technical decision myself: a four-role dashboard system (customer, pharmacy, rider, admin), built in PHP and MySQL, hosted on Hostinger Business.
The infrastructure is fully functional: JazzCash, EasyPaisa, and cash-on-delivery payment integrations, 37 mapped delivery areas, and verified pharmacy partners on the platform.
The positioning
SehatKart is positioned as Pakistan's first local pharmacy aggregator. A marketplace model built specifically around medicine delivery, connecting local pharmacies directly with customers in their area.
Sadiqabad was deliberately chosen as the launch city, not a default. Revenue is structured around a tiered pharmacy subscription model (Basic / Growth / Pro by product count), supplemented by per-order fees and promoted listings.
/aeo-strategy
Why AEO, not just SEO
SehatKart is built and marketed as a scaling national platform, not a local listing. That changes the SEO approach entirely.
Schema markup is prioritized along with a Google Business Profile, specifically because GBP signals "local business" while structured Organization and Service schema signal "platform."
Every piece of content and metadata is built to support that national-scale narrative from day one, so the brand doesn't have to be repositioned later as it grows.
/want-this