/about
SEO advice from someone who's actually shipped the product.
I'm Huda Saeed, most people know me as Noor Ul Huda Saeed. I'm a freelance SEO and Answer Engine Optimization specialist based in Pakistan, working with businesses worldwide across e-commerce, SaaS, and beyond.
📍 Sadiqabad, Pakistan
Where it started
I hold a BS in Computer Science, which means I came into SEO already comfortable with how the web actually works under the hood, not just which buttons to click in an SEO tool. That technical grounding is the thing that separates a real audit from a templated checklist.
Before going freelance, I worked across five agencies: Bugdev, Scalability Media, Torch Solutions, Viral Vibes, and Digital Rank Solutions, running SEO and content strategy for a range of client brands. That's where I learned what actually moves rankings versus what just looks good in a report.
Why I went freelance
Agency SEO often optimizes for the retainer, not the result. I wanted to work directly with founders and teams who care about the outcome, which is why I build direct client relationships instead of competing on marketplaces like Upwork or Fiverr.
It also means every recommendation I make, I can back with something I've actually built, not just a framework I read about.
/how-i-work
How a project actually runs
No black-box reporting. Here's the real sequence, every time.
Audit & understand goals
I start with a full technical crawl of your site and a conversation about what you're actually trying to achieve. Traffic, leads, sales, or AI visibility specifically.
Competitor & keyword mapping
I map where you stand against real competitors, not just keyword volume, so the strategy targets buying intent, not vanity traffic.
Fix, build, write
Technical fixes, schema implementation, and content, prioritized by expected impact, not by what's easiest to bill.
Track & report honestly
Monthly reporting on what actually moved. Rankings, traffic, and AI citations, with plain explanations, not jargon-padded decks.
/proof-of-work
I don't just advise. I build.
The clearest way to know I understand SEO and AEO is to see what I've built with it.
SehatKart
A medicine delivery platform I built solo, from database schema to payment integrations to the AEO strategy behind its growth.
This site
You're looking at it. Hand-built, schema-rich, fast. No WordPress, no plugin bloat. The proof is the page you're reading.
Professional E-commerce Site
Built a full e-commerce website for a licensed Pakistani Brand, with Person, MedicalBusiness, and FAQPage schema for AEO visibility.
/work-together